Cannes 2026: How to Track Consumer Choices, Travel Marketing Framework | Michon Martin, R&R partners, CEO

Many corporate marketing teams struggle to hit growth milestones because they rely on generic target metrics that fail to anticipate shifting customer motivations.

Michon Martin, CEO of R&R partners, details how to build advanced tracking systems using deep consumer segmentation and custom predictive tools. She shares her framework for optimizing large-scale media campaigns, including long-term work for Las Vegas, Puerto Rico, and Brand USA, by adapting results-oriented campaign models to capture modern consumer demand in the transformation economy.

Key discussion topics include:

Using data science to maintain multi-decade brand accounts.

Structuring deep consumer profiles so audiences see their lifestyles in a product.

Developing proprietary analytics platforms to forecast customer choices before launch.

Applying results-driven political campaign styles to minimize corporate budget waste.

Adjusting experience campaign assets to connect with the consumer need for renewal.

Michon Martin is the Chief Executive Officer of R&R partners, leading data-driven destination marketing and customer choice tracking systems for global brands.

Connect:

Follow Michon Martin on LinkedIn: https://www.linkedin.com/in/michonmartin/

Explore R&R partners: https://rrpartners.com/

Scale Performance ROI with Strike Social automation: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/