⁠Kerry Sykes⁠ - Founder and CEO - ⁠BAYE London

Kerry Sykes is a fashion designer, entrepreneur, and the Founder and CEO of BAYE London, an eco-luxury swimwear and resortwear brand.
The Vision & Genesis
Born in South Africa, Kerry built her deep technical design expertise working in London's premier lingerie and swimwear space. Her career has been uniquely shaped by global travel and a personal passion for coastal culture. After decades of experiencing the frustration of poorly fitting swimwear—and navigating her own personal battles with body image—Kerry launched BAYE London to challenge the traditional boundaries of the industry. The brand's name is an acronym for "Be All You Envision," reflecting a foundational ethos centered around female empowerment, self-love, and radical body positivity.
Design & Technical Execution