Cannes 2026: OpenAI vs. Anthropic: AI Branding and Trust Positioning | Mark Figliulo, FIG, Creative Chairman

Many enterprise brand strategies face dropping engagement rates because their visual messages are broken apart and altered across highly fragmented media channels.

Mark Figliulo, founder and Creative Chairman at FIG, breaks down how to build high-performance creative databases to analyze visual, textual, and musical components across millions of assets.

He shares his operational framework for navigating the branding battles between leading AI platforms, unifying creative execution with programmatic media planning networks, and sourcing custom data foundations to prevent repetitive campaign insights during client pitches.

Key tactical themes covered:

Tracking and correcting layout alterations across fragmented vertical environments.

Tagging design assets with unique IDs to track performance across distribution pipelines.

Aligning creative agency design directly with programmatic media network buying.

Analyzing the long-term corporate value of humor, transparency, and moral foundations.

Mixing automated workflows with custom data pools to avoid repetitive strategy layouts.

Mark Figliulo is the founder and Creative Chairman at FIG, directing creative data tracking and asset architecture pipelines for premier consumer accounts.

Connect & Protect Your Creative Assets:

Follow Mark Figliulo on LinkedIn: https://www.linkedin.com/in/mark-figliulo-2817b19/

Explore FIG: https://www.figagency.com/

Automate Performance Marketing Budgets with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/