Ep 350 Aesthetic Nurse Software | Max Hayward

Episode 350 hosts Max Hayward (Co-Founder at Aesthetic Nurse Software) from England, UK. 

In this podcast we talk about the evolution of an all-in-one clinic management platform for medical aesthetics professionals - Aesthetic Nurse Software. Max explains the origins of ANS and how he and their developer solved his mother's need for a better clinical notes and documentation solution.

We cover why having a proper patient journey mapped out leads to better compliance and how ANS has been adapted for both UK and the Australian requirements. We cover ANS's key features and how it has evolved with beta testing and user feedback. Tools we touch on include automations, rich reporting features, segmentation, email marketing, memberships and Klarna/Afterpay functionality.

00:00 Introduction
00:31 Max Hayward 
02:17 Origin Story With His Mum
04:13 Working Mother Son Duo
07:02 Compliance First Design
08:58 Paper And Phone Risks
12:14 Australia Regulation Tweaks
13:44 Simple Yet Powerful UX
16:21 Building And Feature Growth
19:35 Naming Beyond Nurses
21:18 Automation Reports Marketing
23:46 Consultants And Retention Metrics
25:13 Measuring Patient Retention
26:02 Trial and Error Growth
26:47 Memberships for Recurring Revenue
29:35 Compliance and S4 Limits
31:42 Product Feedback Loop
33:50 Security and Support Promise
35:29 Buy Now Pay Later Options
36:57 All in One Feature Recap
37:49 AI for Data Insights
39:30 Chatbots After Hours Leads
41:20 US and Canada Expansion
42:21 Switching Systems Data Import
43:54 Pricing Plans and Offer
45:28 Wrap Up and Events

IA Listeners can get a free trial of ANS by clicking this link (& please click IA Podcast as the referrer!)

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