58: #58 Alison Keith, The Excellence Office

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Alison Keith, CEO and Principal Advisor at The Excellence Office.

They discuss Alison's experiences on both brand and agency side, as well as the intricacies of the client-agency relationship. The conversation also explores:

- Why brands spend so much on social video
- The drivers of short-termism at brands and agencies
- The impact of programmatic advertising
- The need for brands to invest in media expertise 
- AI's impact on in-housing