8 juli 2026
64 min
This episode features the full VideoWeek Live event from the (extremely) sunny Marea Rooftop in Cannes, with panels and fireside chats covering the telco opportunity in CTV, the importance of "premium" TV to premium brands, and Netflix's evolution in the advertising space.
The sessions and speakers are:
- From Pipe to Platform: Where Telcos Fit in the Addressable TV Ecosystem - with Albert-Jan Tebbe, Director Advanced Advertising at Liberty Global, and Chris Le May, Director Advanced Advertising at Synamedia
- Why Premium Brands Still Need Premium TV - with Mike Mathewson, VP Product Marketing at Integral Ad Science, and Lindsay Turner, VP Digital at BBC Studios
- In Conversation With Netflix - with Ed Couchman, Head of Advertising Sales UK at Netflix
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