61: #61 David Bradford, Bloomberg Media

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Bradford, Managing Director, Europe at Bloomberg Media.

They discuss how Bloomberg has been evolving its media arm, in order to connect with younger audiences and the next generation of business leaders. The conversation also explores:

- Bloomberg's investment in long-form video
- How the publisher balances its own platforms with third-party distribution
- Where the company sees growth opportunities in Europe
- What differentiates Bloomberg from other premium business publishers
- Ambitions for the business over the next decade