47: The Anti-Hustle Marketing Method for Yoga Teachers: Align Your Business with Your Values with Nyk Danu

Tired of yoga marketing that feels pushy and inauthentic? In this episode, Nyk Danu returns to share her feminine approach to marketing that prioritizes relationships over hustle. If you're a yoga teacher struggling with traditional business tactics that feel "gross" or slimy, this conversation is for you. Nyk reframes common marketing terms from "crushing it" to "overcoming objections" into heart-centered practices that align with your values.

In this episode, you'll learn:

• How to apply feminine energy principles to yoga marketing without sacrificing results
• Why "overcoming objections" is like unwanted advances (and what to do instead)
• The seasonal approach to business that replaces constant hustle with sustainable growth
• How to reframe aggressive marketing "bro" language
• The circular economy mindset that transforms how yoga teachers think about money
• When to use masculine energy in your marketing (and when to lean into the feminine) 

If you're a yoga teacher who wants to grow your business using an anti-hustle marketing approach that feels sustainable and genuine, this episode is for you.

Meet Nyk Danu:

Nyk Danu is a certified Yoga Therapist, Yin Yoga Teacher Trainer, Yoga business mentor, and host of A Yin Yoga podcast. Nyk lives in the magical city of Victoria on the enchanted Vancouver Island off the west coast of Canada she teaches Therapeutic Yoga to MisFits. Gen Xers (and sometimes Y) who don't feel at home in mainstream Yoga circles: the rebels, underdogs, introverts, neurodiverse, geeks, and bookworms.

Nyk has been practicing Yoga since 1998 and teaching since 2004. She has well over 2000 hours of Yoga Teacher Training, including 500 hours with Paul Grilley and an 800-hour  Yoga Therapy certification. Her passion for Yin Yoga sparked a deep resonance and curiosity for Traditional Chinese Medicine. This then drew her to study 2300 hours of Traditional Chinese Medicine at Pacific Rim College.

Nyk has since combined her Yoga Therapy Training, Yin Yoga Training, and Traditional Chinese Medicine knowledge to create a unique Therapeutic Yin Yoga teacher training program that has gotten rave reviews.

Nyk has been helping Yoga teachers flourish in their Yoga Businesses since 2014 both through her one-on-one business mentorship sessions and through her signature group Program: Marketing with Heart

Episode Links:

Use code ALLMATSTAKEN to get 15% off Nyk's 7-week business/mentorship course Flourish. Learn more here: https://nykdanu.com/teachers/yoga-business-mentorship/courses/flourish/

Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/ 

Scroll back to Episode 25: Commitment and Community: The Power of Registered Yoga Series With Nyk Danu

Check out our top resources for building your yoga business: https://allmatstaken.com/resources

Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ 

Follow Adrianne on Pinterest: https://pinterest.com/allmatstaken/ 

Watch Episode on YouTube: https://youtu.be/f8iGvTpG_IM 

Follow Nyk on Instagram: https://www.instagram.com/nykdanuyoga/ https://www.instagram.com/yinyogapodcast/ 

Visit Nyk's Website: https://nykdanu.com/ 

Learn More About Nyk's 100-Hour Yin Yoga Teacher Training Certification: https://nykdanu.com/teachers/yin-yoga-teacher-training/ 

Listen to The Yin Yoga Podcast: https://nykdanu.com/teachers/yin-yoga-teacher-training/yin-yoga-podcast/

Take Nyk's Free So You Think You Can Niche Workshop: https://nykdanu.com/teachers/yoga-business-mentorship/workshops/niche-workshop/  

About The Show:

All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.