49: We're Thinking About Yoga Marketing All Wrong (And What We Should Focus On Instead)

Does your yoga marketing plan involve you spending hours every week creating free content and wondering why your classes still aren't filling? In this solo episode, I unpack why the free content model most yoga teachers have been taught has a fundamental flaw in today's algorithm-driven landscape and what marketing strategies I'm leaning towards more in 2026.

We cover:

- Why organic Instagram reach has collapsed for small businesses and what that means for your time

- The real cost of free content marketing (hint: it's not free)

- What the data says about email, word of mouth, and community as marketing channels

- A practical reframe for thinking about paid promotion without selling your soul to Meta

- Three simple things you can do this week that don't require a filming setup

This episode is for yoga teachers who want to optimize or scale their marketing plan in 2026 with clear direction.

 

Episode Links:

Want to learn how to grow your socials with only $2 a day? Check out the workshop here: https://jerrettdigital.thrivecart.com/2-a-day-growth/

No idea what to email your list? Liz Wilcox's $9 Newsletter Template Membership is a goldmine! I especially find it useful for sales sequences as that's not an area of copy I'm particularly confident in. Check it out here*: https://jerrettdigitaldesign--lizwilcox.thrivecart.com/email-marketing-membership/636a7bf190949/ 

Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/ 

Check out our top resources for building your yoga business: https://allmatstaken.com/resources

Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ 

Follow Adrianne on Pinterest: https://pinterest.com/allmatstaken/ 

About The Show:

All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.

*I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏