48: Building a Yoga Business by Being Yourself: Your Story Is Your Strategy With Amy Fraser

Do you find you hit resistance when showing up in your yoga business? In this powerful conversation, photographer Amy Fraser shares how going viral through vulnerability transformed both her business and her relationship with being seen. We explore why showing up authentically isn't just empowering, it's the smartest marketing strategy you can use as a yoga teacher or wellness entrepreneur.

In this episode, we'll explore:

• Why women are conditioned to shrink and how to push back against it
• Amy's story of going viral (1M+ views)
• The confidence paradox: why you must do the scary thing before feeling ready
• How professional photography helps women reclaim parts of themselves
• Practical tips for showing up online when you feel like you have nothing to say
• Setting boundaries while staying vulnerable in your content
• Why your unique story is the one thing no competitor can replicate
• The real difference between a pretty brand photo and an effective one

If you're a yoga teacher, healer, or creative entrepreneur who struggles with visibility, feels resistant to showing up on social media, or wonders if sharing your authentic story is worth the risk. If you've been waiting to feel "ready" before putting yourself out there, this conversation will show you why waiting is costing you connection, clients and confidence.

Meet Amy Fraser:

Amy Fraser is a yoga photographer, web designer and strategist based in the Gold Coast, Australia who helps heart-led business owners create websites that feel as authentic as they are effective. She believes your online presence should be more than just a pretty homepage—it should tell your story, connect with your audience, and naturally guide them to work with you.

Episode Links:

Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/ 

Check out our top resources for building your yoga business: https://allmatstaken.com/resources

Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ 

Follow Adrianne on Pinterest: https://pinterest.com/allmatstaken/ 

Watch Episode on YouTube: https://youtu.be/baEgNvNdfKU 

Follow Amy on Instagram: https://www.instagram.com/yogaroo__

Check out Amy's Website: https://yogaroo.net/links

Amy's Viral IG Reel: https://www.instagram.com/reel/DINtMGfT9r3/?igsh=N2RpNGRtZGpiZ3I= 

Amy's Follow-up IG Reel: https://www.instagram.com/reel/DLjjJ44Tme6/?igsh=MWt4aG5va3MzdHB3Zg== 

Big Magic by Elizabeth Gilbert*: https://amzn.to/4rFq989 

About The Show:

All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.

*I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏