50: 5 Yoga Business & Marketing Lessons from One Year of Teaching Yin Yoga

I've hit 50 episodes of this podcast around the same time I've reached the one-year milestone of teaching and building an in-person yin yoga class post maternity leave from scratch. So to celebrate I'm sharing my honest take on 5 lessons I've learned from the highs and lows in the yoga business and marketing realm this past year. I've also conjured up some deals for you. See below 👇

I'll be sharing:

• Why consistency beats hustle — and why the pressure to grow fast can actually slow everything down. If you've ever felt like you need your class to work right now, this one's for you.
• Which marketing strategies actually filled seats — Facebook groups, Google My Business, event sites, Instagram. I break down what worked, what didn't and why the answer probably makes more sense than you'd expect once you think about where your students actually spend their time.
• How to honestly audit your own marketing — because there's a big difference between "nothing's working" and "I've been holding back somewhere and I know it."
• The website trap — as a website designer, this was a genuinely hard lesson to sit with. A simpler setup that works beats a beautiful one that costs more than your class earns.

If you're a yoga teacher building your own in-person (or online) class, especially if you're doing it independently (not under a studio), this episode this is for you!

Special Deals for the 50th Episode in Conjunction with FrikShuhn Yoga:

I've managed to negotiate some sweet deals for you as an All Mats Taken listener from my friend Colynn of Frikshuhn Yoga. You won't find these advertised on her website! 

20-Hour Anatomy of Yoga from Frikshuhn Yoga & Coaching. Usually $111 Get it for Only $27: https://my.frikshuhn.com/courses/understanding-the-yoga-body-20-hour-anatomy-training-amt?coupon=AMTSPECIAL

OR Get the full coaching & training package featuring 14+ Yoga Alliance teacher training specialist certifications. You choose path and get help along the way for only $111 for your first 12 months (Then $297 monthly): https://my.frikshuhn.com/courses/experiential-teacher-path-copy?coupon=AMT50THSPECIAL 

OR Upgrade to an annual plan for only $600 for your first year! Save $2370 off the full price! Use code AMT50THSPECIAL600 at checkout: https://my.frikshuhn.com/courses/experiential-teacher-path-copy?coupon=AMT50THSPECIAL600

Special Workshops By Me:

Want to learn how to grow your socials with only $2 a day? Check out the workshop here: https://jerrettdigital.thrivecart.com/2-a-day-growth/

Optimize Your Google My Business Profile To Bring In More Local Yoga Clients! Check out the workshop here: https://jerrettdigital.thrivecart.com/google-my-business-workshop/ 

DIY Branding Workshop for Yoga Teachers: https://jerrettdigital.thrivecart.com/workshop-diy-branding/ 

Ritual Over Resolutions: A yin-style goal-setting workshop with Yoga Nidra: https://jerrettdigital.thrivecart.com/ritual-over-resolution/

Episode Links:

Try OfferingTree on a free trial then get 50% off your first three months or 15% off your first annual subscription by visiting* https://allmatstaken.com/tree

Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/ 

Check out our top resources for building your yoga business: https://allmatstaken.com/resources

Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/ 

Follow Adrianne on Pinterest: https://pinterest.com/allmatstaken/ 

About The Show:

All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.

*I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏